Craig Van Tine is a commercial operator and consultant focused on bridging the gap between business strategy and execution. With more than 25 years of experience leading and advising organizations across sales, service, rental, and aftermarket operations, Craig helps companies scale their commercial performance by aligning people, processes, and front-end systems.

As Founder and Principal of Adler Services, Craig works directly with leadership teams and private equity sponsors to design and implement practical, adoptable solutions that drive measurable results. His work spans commercial operating model design, CRM and field service transformations, rental and aftermarket optimization, and complex, multi-vendor program leadership.

Craig brings an operational mindset to every engagement, prioritizing clarity, accountability, and execution. He is known for his ability to break down and simplify complex problems, align stakeholders, and ensure that systems and processes are actually used by the teams they are built to support.